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Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advert...

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to...

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, Comscore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the...