Join Comscore on October 30, 2024 at the ANA Measurement Committee Meeting, “The Measure of Success: Data Driven Insights for Modern Marketing”, where David Algranati, our Chief Innovation Officer, will present an overview of its new first-to-market solution for optimizing campaign planning across all television screens (cable, broadcast, and streaming), nationally and at the market-level.
For the first time, advertisers will be able to gain invaluable insights into ad exposure across total linear and streaming television in the markets where consumers are making key decisions. This session will also showcase how Comscore Campaign Ratings, the first-to-market cross-platform campaign measurement solution that reports out at the national and local, market levels, can be leverag ed to he lp marketers and media buyers optimize their campaigns in-flight to maximize investment return and reduce wasted media.