Future Finders: The Future of Media Measurement with Bill Livek
Conectividad Móvil: El teléfono móvil, la puerta de las Smart Homes
Covid 19: Efecto cocooning
El 14 de marzo de 2020 se declara el Estado de Alarma en nuestro país y, acompañado de un confinamiento domiciliario estricto y sin precedentes, provocará el inicio de una nueva forma de vida para tod...
Target femenino 35+, el que cambió todo en digital…
Indicadores cualitativos: ¿cuál utilizar?
We’re Breaking Silos for Audience-Based Buying
Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine t...
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
Measuring and Optimizing Programmatic KPIs
Activating Comscore Segments for Improved ROI
Selecting Segments Amid Programmatic Clutter
Balancing Contextual and Audience Targeting
Pioneering the Next Frontier in Programmatic
Hulu Hopes Comscore Campaign Ratings Quantify Shared Viewing
The Future of CTV Advertising Panel