Unpacking the Role of AI in Media Measurement
Diwali Dhamaka 2024 Lights Up Social Media
Improving campaign outcomes with privacy-centric, ID-Free targeting
Butler/Till utilized Symphony Health, an ICON plc company’s HealthRankings audiences, combined with Proximic’s Predictive Audience technology to compare campaign efficiency and performance outcomes ag...
The Spook-tacular Impact of Halloween on Social Media
Driving campaign efficiency with privacy-centric, ID-free targeting
Lowering cost per diagnosis (Dx) with privacy-centric, ID-free targeting
Butler/Till utilized Proximic by Comscore’s privacy-centric, ID-free health targeting to compare performance outcomes against competitor health audiences for a major pharmaceutical brand.
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Fast Facts: ‘Bhool Bhulaiyaa 3’ Film Release Sparks Social Media Engagement...
CIMM Summit 2024
Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness