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Digital Campaign Benchmarks: How Are Your Campaigns Performing Versus the C...

To help guide the industry to better understand campaign delivery on the whole, Comscore releases industry benchmarks from the more than 200 billion impressions it measures across the globe from its c...

The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buy...