Understanding CNN’s Unduplicated Cross-Media Audience Footprint
The CNN Cross-Media Report
4 points that brands should consider when using Media Programmatic in 2016
Smart creative executions have more impact when delivered to the right people, under the right conditions. At Comscore, we break this down into four areas that combine for what we’d call the “verified...
Comscore and Our Continued MRC Accreditation Momentum
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
From the Dealership to the Livingroom: Reach Your Auto Intenders
In this presentation Julia Johnston, Comscore Vice President of Agency Sales, takes an in-depth look at targeting automotive buyers with your TV buys.
Horror At The Box Office
Road to a Complete Measurement of the Peruvian Market
2016 Uruguay Digital Future in Focus
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
The Value of Verified Impressions
Where is Your Programmatic Spend Going?
Comscore Reports February 2016 U.S. Smartphone Subscriber Market Share
Sophisticated Detection Techniques Essential for Uncovering Majority of Inv...
U.S. Summer Travel Trends
Traditional News Publishers Take Non-Traditional Path to Digital Growth
Mobile video is driving force in this election
2016 U.S. Cross-Platform Future in Focus