The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
IAB Europe Research Awards Winner Webinar: Comscore and News UK
Russia: News Websites Making Headlines for Mobile Consumption
The speed at which reporting occurs means consumers nowadays benefit from being able to carry devices to access news, in their pockets. While almost half of Russians are accessing the Internet across...
Targeting Casino-Goers
Multi-Platform Measurement in Colombia
Impressions vs. Eyeballs: What Are You Really Buying?
When advertisers put money on campaigns, what they are looking for is audience, i.e. eyeballs. But what is bought are actually impressions, which are just ad-served onto pages and sites. Was that impr...
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...
Comscore Releases Japan Desktop Online Video Rankings for April 2016
Real Estate Trends Online
Dutch Spend Half of Desktop Time Watching Videos
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...
Video serves a Social Media ace for Roland-Garros content
Ad Fraud: Digital’s Newest Bad Guy