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The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-O...

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly chan...

The Multi-Platform Majority is Here to Stay, and What This Means for Your W...

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the pr...