- Este evento ya se ha celebrado -
Advertising Week Europe is the must-attend event for marketers and advertisers. Its 10th edition will be held at 180 Studios in London from May 14th to 16th, 2024.
Unlocking the Future of Cross-Platform Measurement
14 de mayo : 14:40 - 15:00Join us on Tuesday, May 14th at 2.40 PM at Innovation Zone to hear our EVP International, Alejandro Fosk, talk about the evolving landscape of cross-platform media insights, planning, and measurement.
During this interview, Fosk will delve into key top-of-mind topics such as:
- Innovating audience measurement in the midst of 3P signal loss.
- Reaching and understanding audiences across total digital, inclusive of social.
- The launch of Social Incremental in Europe - Comscore's innovation to our flagship MMX digital suite that is revolutionizing audience measurement by providing a deduplicated, persons-level view across desktop, mobile, and social.
Join us on Tuesday, May 14th at 2.40 PM at Innovation Zone to hear our EVP International, Alejandro Fosk, talk about the evolving landscape of cross-platform media insights, planning, and measurement.
During this interview, Fosk will delve into key top-of-mind topics such as:
- Innovating audience measurement in the midst of 3P signal loss.
- Reaching and understanding audiences across total digital, inclusive of social.
- The launch of Social Incremental in Europe - Comscore's innovation to our flagship MMX digital suite that is revolutionizing audience measurement by providing a deduplicated, persons-level view across desktop, mobile, and social.