Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that full-service automotive advertising agency Strong Automotive... Leer más
Comscore today announced that it is developing the next generation of cross-screen measurement solutions that will deliver a complete understanding of how movies and premium video content ar... Leer más
As millions of Americans sheltered in place and shifted to working from home and remote learning during the COVID-19 pandemic, ongoing research from Comscore found that overall in-home data... Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the top broadcast and cable television programs for viewer engage... Leer más
New information from Comscore shows how a combination of a well-managed pandemic response coupled with strong local product has led to a strong theatrical recovery in many countries around t... Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has completed the first of a series of brand lift surveys in p... Leer más
With third-party cookie deprecation fast approaching, advertisers need bold new solutions to ensure their campaigns continue to reach the right audiences without interruption. As a trusted p... Leer más
Comscore announces strategic investment by Charter Communications, Qurate Retail and Cerberus. The investment will accelerate the industry’s shift to census-based audience and impression mea... Leer más
Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 Leer más
Amid the continuing COVID-19 pandemic, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that more U.S. cons... Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a renewal agreement with TEGNA Inc. (NYSE: TGNA), a local news le... Leer más
With the holiday shopping season well underway, new research from Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, found that site... Leer más
Comscore today announced a renewal and expansion agreement with Gray Television that will see Gray using Comscore’s measurement services for the vast majority of its market footprint represe... Leer más
Comscore and MediaMath today announced they have partnered to launch a connected TV (CTV) and video contextual targeting solution for the open exchange programmatic landscape available now g... Leer más
Webinar inspired by Comscore’s award-winning Gold Star Learning Program that supports and motivates employees’ pursuit of new technology skills Leer más
Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is pleased to announce that Alyra Liriano, Counsel, Privacy and Compliance, Comsco... Leer más
US Brands saw an impressive 22.6 billion views on their Twitter videos in October alone. Leer más
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new agreement to provide Anzu, the world’s in-game advertising... Leer más