Measurement and Using Advanced Audiences

Senior Director, Account Management, Agencies

We have reached the penultimate episode in our series on CTV Advertising, Comscore Talks CTV. In this 10 minute episode, we will cover two more burning issues from our top ten: Planning CTV using Advanced Audiences Data and The Impact of Changes in Measurement Methodologies.

Episode 5. Measurement and Using Advanced Audiences
Welcome to the penultimate episode in our series on CTV Advertising. We invite you to take 10 minutes to discover more about using Advanced Audiences in CTV and measurement.
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      This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our prospects and clients navigate the subject.

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      #6 CTV in the Changing Media Landscape
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