Comscore Executive Chairman Gian Fulgoni talked about the rapidly-evolving audience verification industry. Learn about how the industry is changing to address critical needs as well as some measurement challenges and pitfalls associated with verification. Specifically, the presentation included a review of best practices associated with real-time optimization. Hear examples of target demographics being over- and under-exposed, insights for managing relationships with publishers and agencies during a campaign and tips for how to use these insights to make publisher, media and placement trade-offs throughout a campaign to generate stronger returns.