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As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can video publishers leverage their online video traffic in an RFP response?
During this webinar, Comscore’s Online Video Specialist, Andres Palmiter, demonstrates how Comscore’s Video Metrix can help you distinguish yourself from your competitors and tell a compelling story about your video audience.
Andres also highlights: