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YouTube partners and the content they produce represent an enormous revenue opportunity and potential messaging outlet for today’s leading brands. The audiences built by YouTube partners are some of the most engaged, unique, and focused, fostering an ideal environment for brand-building. In fact, according to recently published data from Comscore Video Metrix, YouTube streams over half of the online video in the U.S. that can be monetized. With online video ad spend projected to surpass $11 Billion globally by 2016*, YouTube Partners will be amongst the biggest beneficiaries.
During this session we review the online video advertising landscape, and how YouTube Partners can quantify their audiences to the advertisers and agencies that are poised to drive online video ad spend in the coming years.
* MAGNAGLOBAL, "2011 Global Media Forecast," June 1, 2011