Comscore Releases August 2013 U.S. Search Engine Rankings

RESTON, VA, September 11, 2013 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 66.9 percent of search queries conducted.

U.S. Explicit Core Search

Google Sites led the U.S. explicit core search market in August with 66.9 percent market share, followed by Microsoft Sites with 17.9 percent and Yahoo! Sites with 11.4 percent (up 0.1 percentage points). Ask Network accounted for 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent (up 0.1 percentage points).

Comscore Explicit Core Search Share Report*
August 2013 vs. July 2013
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Share (%)

Jul-13

Aug-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

67.0%

66.9%

-0.1

Microsoft Sites

17.9%

17.9%

0.0

Yahoo! Sites

11.3%

11.4%

0.1

Ask Network

2.7%

2.6%

-0.1

AOL, Inc.

1.2%

1.3%

0.1

*“Explicit Core Search” excludes contextually driven searches that do not reflect
specific user intent to interact with the search results.

19.1 billion explicit core searches were conducted in August, with Google Sites ranking first with 12.8 billion. Microsoft Sites ranked second with 3.4 billion searches, followed by Yahoo! Sites with 2.2 billion, Ask Network with 489 million and AOL, Inc. with 241 million (up 1 percent).

Comscore Explicit Core Search Query Report
August 2013 vs. July 2013
Total U.S. – Home & Work Locations
Source: Comscore qSearch

Core Search Entity

Explicit Core Search Queries (MM)

Jul-13

Aug-13

Percent Change

Total Explicit Core Search

19,376

19,082

-2%

Google Sites

12,976

12,771

-2%

Microsoft Sites

3,460

3,407

-2%

Yahoo! Sites

2,187

2,175

-1%

Ask Network

516

489

-5%

AOL, Inc.

239

241

1%

“Powered By” Reporting

In August, 68.4 percent of searches carried organic search results from Google, while 27.3 percent of searches were powered by Bing (up 0.2 percentage points).

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com