I’m delighted to report that at the annual Advertising Research Conference in New York last week, Comscorians were the recipients of numerous awards.
To begin, Lars Jensen (Senior Client Service Analyst) and Kevin Levitt (VP) from Comscore were members of a team consisting of Comscore, Google and MediaVest that won a coveted “ARF David Ogilvy Award” for their work in optimizing an online advertising campaign for Continental Airlines. The Ogilvy Awards celebrate the critical role of consumer research in creating successful advertising. They are named after the legendary David Ogilvy in recognition of his spirited advocacy (and dogged defense) of the importance of research in making good advertising even better.
Comscorians also featured prominently in the ARF Great Mind Awards. Honoring research innovation, rising research stars and important member contributions to the field, the ARF Great Mind Awards recognize individuals who contribute to the excellence of, and advance the art and science of, advertising research.
Tania Yuki, Director of Product Management for Comscore’s Video Metrix service, won a Bronze Award as a Rising Star. This award recognizes those who, in their first seven years of professional experience, have stood out by their contributions and young leadership.
Also recognized for their research distinction among the “next generation of research stars” were three finalists from Comscore in the Rising Star Awards category: Dorothy Advincula, Senior Survey Research Manager in Comscore’s San Francisco office, Agil Manizada, Client Service Manager in Comscore’s San Francisco office, and Andrew Lipsman, Director of Industry Analysis in Comscore’s Chicago office.
Gian Fulgoni, Comscore’s Chairman, and Magid Abraham, Comscore’s President & CEO, were honored with ARF Member Recognition Awards, which are given to individuals who rise above the daily fire drills and find a way to contribute in a lasting way to the ARF and therefore to the industry.
Congratulations to these award winners and, indeed, to all of Comscore’s talented employees who work tirelessly delivering innovative research value to Comscore’s many clients.
Comscore chairman Gian Fulgoni (fourth from left) celebrates with other ARF honorees.
Comscore ARF honorees Agil Manizada, Tania Yuki, and Dorothy Advincula celebrate their awards.