- 2025年9月25日
Comscore
The State of Social 2025, UK Edition
Maite Azkuna
Senior Analyst, Marketing Content & InsightsComscore
Social is constantly reshaping how audiences consume content — but how do you know if your brand, media property, or influencer strategy is really cutting through?
This comprehensive report takes the pulse of the dynamic social media ecosystem, dives into what’s driving engagement among British users, analyses the incrementality of social audiences, and provides key insights from brands, media and influencers.
Inside, you'll find:
- The latest UK social media consumption trends
- How social grows reach beyond digital and linear
- Which video formats audiences can’t stop watching
- The role of CTV in driving YouTube engagement
- Performance benchmarks across brands, media, and influencers
For more social insights across different markets visit our Social Media International Hub.