The ARF and CIMM have merged events to launch “What’s Next for the Streaming Revolution: Viewing Trends, Measurement & Insights”.
This year’s event delivers fresh, research-driven insights on how viewers are shifting their TV and video habits across platforms—and how to measure those changes.
Join the Comscore session from 1100am -1120am or use this link to connect with our team during this event.
CONNECT IN LA
Then & Now: From Analog to Always-On
Speakers:
Lauren Izzo - VP, Sales - CommercialJen Carton - SVP of Product Management
On July 12, 2009, the U.S. switched from analog to digital TV — a milestone that set the stage for streaming. Fast-forward to 2017, Comscore released its first State of OTT report, capturing the early rise of connected TVs and apps. Today streaming has become the always-on hub of media consumption. In this year’s State of Streaming, leaders from Comscore will be joined by Roku to trace the industry’s evolution across three dimensions: behind the screen which focuses on operating systems, platforms, and personalization powering smarter delivery and cross-platform measurement; on the screen highlights the devices and content choices shaping daily viewing; and in front of the screen spotlights the consumer experience — from ad formats to interactivity — that connects audiences and brands. Together, these perspectives reveal where streaming has been, where it’s headed, and what it means for brands navigating the next wave of media innovation.
For more details visit https://thearf.org/arf-events/arf-ott-cimm-west-2025/