The Latin American Online Audience: A Look at the Online Retail Category

Latin America is home to the fastest-growing Internet audience in the world. With this impressive growth expected to continue and more users turning from Internet cafes to home and work computers, e-commerce adoption is poised to accelerate across the region.

In this presentation, Alex Banks takes a detailed look at the latest trends in e-commerce across Latin America with a particular focus on the region’s largest market, Brazil.

The presentation will focus on:

• How Latin America stacks up against other regions in terms of overall Internet usage and e-commerce utilization
• Recent e-commerce trends in Latin America
• What subcategories and brands are finding success in the online retail space
• A focused look at the current state of online retail in Brazil