IAB Webinar: Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics

As the industry advances toward unified cross-platform measurement, the ability to gauge the overall impact of a video campaign has become increasingly important. To address this, marketers expect measurement partners to adhere to industry guidelines that standardize video impressions and assume they are treating them equally across various platforms, devices, content types, or settings.

Join this webinar at 2pm on December 5 2024 to learn:

• The anatomy of a video ad impression in channels such as web video, CTV, social video, and linear, and the complexities of measurement across these channels
• How comparability becomes a challenge and discuss the path toward a more effective cross-channel measurement approach that helps marketers make informed decisions

Moderator by the Vice President of the IAB Media Center, Cintia Gabilan, this session will include the Chief Research Officer of Comscore, Michael Vinson PhD.

For more details visit https://www.iab.com/events/anatomy-of-a-video-impression-navigating-cross-platform-ad-metrics/