RESTON, VA, May 18, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. In April 2009, Americans conducted 14.8 billion core searches, a 3-percent gain versus March.
April 2009 U.S. Core Search Rankings
Google Sites led the U.S. core search market in April with 64.2 percent of the searches conducted, followed by Yahoo! Sites (20.4 percent), Microsoft Sites (8.2 percent), Ask Network (3.8 percent) and AOL LLC (3.4 percent).
Comscore Core Search Report* April 2009 vs. March 2009 Total U.S. – Home/Work/University Locations Source: Comscore qSearch
Core Search Entity
Share of Searches (%)
Mar-09
Apr-09
Point Change Apr-09 vs. Mar-09
Total Core Search
100.0
N/A
Google Sites
63.7
64.2
0.5
Yahoo! Sites
20.5
20.4
-0.1
Microsoft Sites
8.3
8.2
Ask Network
3.8
0.0
AOL LLC
3.7
3.4
-0.3
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 14.8 billion searches at the core search engines, up 3 percent from March. Google Sites accounted for 9.5 billion core searches, followed by Yahoo! Sites with 3 billion and Microsoft Sites with 1.2 billion.
Search Queries (MM)
Percent Change
Apr-09 vs. Mar-09
14,331
14,751
3%
9,125
9,476
4%
2,939
3,008
2%
1,191
1,208
1%
547
563
529
496
-6%
April 2009 U.S. Expanded Search Rankings
In the Comscore April 2009 analysis of the top properties where search activity is observed, Google Sites led with 13 billion searches, up 5 percent versus March. Yahoo! Sites ranked second with 3.2 billion searches, followed by Microsoft Sites (1.3 billion) and AOL LLC (795 million).
Comscore Expanded Search Query Report April 2009 vs. March 2009 Total U.S. – Home/Work/University Locations Source: Comscore qSearch
Expanded Search Entity
Percent Change Apr-09 vs. Mar-09
Total Expanded Search
21,038
22,067
5%
12,362
13,041
Google
9,419
9,830
YouTube/All Other
2,943
3,211
9%
3,083
3,161
Yahoo!
3,058
3,135
All Other
25
26
1,235
1,250
MSN-Windows Live
1,136
1,158
Microsoft/All Other
99
92
-7%
813
795
-2%
AOL Search Network
445
427
-4%
MapQuest/All Other
368
0%
696
705
Ask.com
382
402
MyWebSearch.com/ All Other
314
303
Fox Interactive Media
581
666
15%
MySpace Sites
573
658
8
eBay
545
654
20%
craigslist, inc.
559
583
Amazon Sites
191
188
Facebook.com
246
176
-28%
About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo
PressBill DaddiDaddi Brand Communications646-370-1341press@comscore.com