Comscore assisted a financial brand

Kimberly Verna
Kimberly Verna
Senior Director, Client Insights
Comscore
Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate

The Scenario

A brand wanted to cross sell into their own customer base. They wanted to understand where their customers were currently defecting to and what they could do to better retain these customers.

The Solution

Comscore employed Competitive Benchmarking to analyze the client’s customers that Comscore identified in the digital behavioral data. Comscore assessed the activity of these customers shopping for and applying for the product in question, looking at which brands they shopped, which marketing channels they engaged with, and where they ended up applying. Comscore also assessed the portion of the client’s customers that considered them, to give them a potential conversion rate.

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The Results

Comscore was able to identify the brands the clients' customers where most likely to defect and recommend marketing channels and messaging to use to reach the defectors and improve customer retention.