Targeting Gen Z
Move over Millennials: Gen Z is the new generation that marketers are stumped by. This group of young adults has increasing buying power- and increasing standards and expectations from brands. As digital natives, they are hyper-aware of advertising and prefer truly authentic activations. As a generation growing up in times of immense change, they are expectant of brands to take stands on social issues.
Join Shareablee Account Director Grant Johmann for a conversation with Dietrich Zeledon, VP, Analytics at NBCUniversal Telemundo Enterprises and Maia McCann, Director, In The Know, about how brands can authentically connect with Gen Z.
Total Digital
Comscore Total Digital ofrece inteligencia digital completa en la web, dispositivos móviles y redes sociales con un interfaz intuitivo y siempre disponible.