- 20 de septiembre, 2012

The UK Mobile Retail Landscape

Presentador: Gregor Smith, Sales Director-Mobile, Comscore Europe

Digital technology continues to disrupt the purchase journey and mobile is at the heart of this disruption. Shoppers are more educated and technologically-savvy than before, resulting in greater price transparency, and a more fickle customer with greater expectations. This presentation focuses on how mobile is affecting the purchase journey and what the implications for brands are.

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Retail