How Publishers are Gaining Share in a Growing Display Advertising Market

According to Comscore Ad Metrix, nearly 1.3 trillion display ads were delivered to U.S. Internet users in Q3 2010, marking a 22% increase versus a year ago. Facebook.com led all online publishers with a 23% share of display ad impressions, an increase from 9% in Q3 2009. Google recently announced that it's on track to make $2.5 billion a year in display advertising revenues. As the market grows, publishers continue to innovate and compete for more share of display advertisers' wallets.

In this presentation, John Triggs shares insights into publisher's display advertising growth and strategies.

This session highlights:

• The story behind Facebook's staggering growth
• New strategies and innovative ad sizes offered by publisher
• Category-level trends and insights
• Advertising success stories of mid-sized and niche publishers
• Tools to generate more sales leads and evaluate competition

It is clearly an exciting time of growth in online display advertising for online publishers. Learn how to take more share in the growing display advertising market.