Debut Report on Internet Usage in Poland Shows Prevalence of Local Brands and Heavy Search Activity
London, U.K., 29 September, 2010 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the first overview of internet usage in Poland based on the Comscore MMX audience measurement service, as well as an analysis of Polish search activity in comparison to the European search marketplace. The report showed that Poland’s 17.8 million Internet users age 15 and older were most likely to visit the Google Sites web property (97 percent market penetration), but that local web brands rounded out most of the top 20 properties.
Google Sites Tops List of Most Visited Web Properties in PolandGoogle Sites (which also includes YouTube) ranked as the top property with 17.2 million visitors, followed by MIH Limited with 14.2 million visitors (80 percent penetration). Polish social networking site Nasza Klasa ranked in the #3 position with 13.9 million Unique Visitors, followed by Polish web portal Onet.pl that attracted more than 12 million visitors during the month.
Top 20 Web Properties in PolandAugust 2010Total Poland, Age 15+ - Home & Work LocationsSource: Comscore MMX
Total Unique Visitors (000)
Total Internet : Total Audience
17,811
Google Sites
17,238
MIH Limited
14,200
Nasza-Klasa.pl
13,868
Grupa Onet.pl
12,010
Wirtualna Polska
11,845
Grupa o2
11,577
Wikimedia Foundation Sites
8,924
Agora SA
8,406
Interia.pl SA
8,286
Facebook.com
7,578
AOL, Inc.
6,351
Demotywatory.pl
5,441
Chomikuj.PL
5,213
VEVO
4,322
Microsoft Sites
4,262
Filmweb.pl
4,208
Zumi.pl
3,601
Tekstowo.pl
3,555
Info.pl
3,487
Peb.pl
3,415
“While the top web properties across many global markets are led by global Internet brands, Poland boasts numerous local companies among its top properties, a true testament to the home-grown technological talent and innovation in this market,” says Wolf Allisat, Comscore EVP for International Markets. “We’re very excited about the ability to measure Internet behaviour in Poland which is one of two recently added markets for Comscore,” he added.
Polish Internet Users Heaviest Searchers in EuropeIn August 2010, Europeans age 15 and older conducted 41 billion searches at an average of 116 searches per searcher. Poland ranked highest in Europe with 157 searches per searcher, followed by the U.K. (144 searches per searcher) and Finland (141 searches per searcher).
Top 10 European Countries by Searches per Searcher*August 2010Total Europe, Age 15+ - Home & Work LocationsSource: Comscore qSearch
Searches (MM)
Searches Per Searcher
Europe
41,064
116.3
Poland
2,664
156.8
United Kingdom
6,197
143.8
Finland
433
140.8
Turkey
2,901
138.3
Ireland
238
129.9
Belgium
678
France
5,181
129.4
Portugal
419
118.0
Italy
2,546
114.8
Sweden
611
112.3
*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.
Ayaan MohamudComscore, Inc. + 44 (0) 203-111-1758worldpress@comscore.com